Crossover : Body Shop x Creatine

This project explores a speculative extension of The Body Shop's product line into wellness supplements, specifically creatine. The research focused on aligning The Body Shop's ethical, eco-conscious brand values with the traditionally male-dominated, performance-driven supplement market. Through packaging design and material studies, I examined how to maintain brand consistency while appealing to a new, health-conscious demographic, ensuring sustainability, trust, and functionality remained central to the concept.